Our Mission & Objectives

In the year 1614 the Japanese Keicho Embassy, comprised of merchants and 22 Samurai warriors, landed in Coria del Rio (Sevilla). This ambitious journey was devised by the visionary and powerful feudal lord, Date Masamune, and led by the noble Samurai, Hasekura Tsunenaga.

Although in the end the desired trade agreement was not achieved, the Keicho Embassy left a profound footprint: a group of these Samurai fascinated by the passion, creativity and warmth of the Spanish population, decided to remain and live in Spain: the first “Mediterranean Samurai”.

This incredible concept has achieved great relevance in the 21st century with the existence of thousands of businesses, projects, and individuals that merge these unique values from the Japanese culture with our strong passion and creativity, giving birth to the new Mediterranean Samurai.

Given all this, in 2018, which coincided with the 150th Anniversary commemorating the establishment of diplomatic relations between Spain & Japan, we decided to create this cultural project of the “Mediterranean Samurai”, whose primary means of communication is this website with the following objectives and philosophy:

To publish the history of the Keicho Embassy and the news stories, publications, videos, and films dedicated to it, as well as promote events and actions taken to disseminate these interesting historical facts in our country
To present and promote the concept of the “Mediterranean Samurai”: the perfect fusion of Japanese culture and values with the Mediterranean passion and creativity
To be a meeting point for companies, organisations, and individuals that identity themselves with this concept and who embody the “Mediterranean Samurai” in their personal & professional life
To recognise, promote and support the “Mediterranean Samurai” projects & activities alone or as a group effort
To recognise, promote and support actions, events & projects aimed at strengthening and reinforcing the Spanish-Japanese relations

If you or your company recognise yourselves as a “Mediterranean Samurai”, we invite you to collaborate with us and participate in our website.